Privacy policy

Who we are

Finish Your Basement (finishyourbasement.ca) is a marketing and booking service operated by [OPERATOR LEGAL NAME] ("we", "us"). We help homeowners around Edmonton, Alberta book free basement estimates with an independent general contractor.

Questions about your personal information can be sent to our privacy contact at [EMAIL].

What we collect

• What you give us: your name, phone number, email, postal code and any notes about your project.
• Your consent record: the exact consent wording you agreed to, the date and time, and the IP address it came from.
• How you found us: the page you used and advertising information in the link, such as campaign names and click IDs.
• Calls and messages: calls may be recorded, and calls, texts and chats may be handled with the help of automated and AI-assisted tools, which create transcripts and notes.
• Website data: basic technical and usage information, collected with cookies and similar tools for analytics and advertising.

How we use it

• To contact you about your request and book your free estimate.
• To pass your request to the general contractor who does the estimate and the work.
• To keep a record of your consent, as Canada's anti-spam law requires.
• To measure and improve our website and advertising.

Who we share it with

SC Structure Ltd., the independent general contractor that provides estimates, quotes, contracts and construction. It receives your contact details and project notes so it can do your estimate. Once you deal with it directly, its own privacy practices apply.

Service providers that run our website, database, phone, text and email systems, AI-assisted call tools, analytics and advertising (for example, Meta and Google). They may store or process information outside Canada, including in the United States, where it may be accessible to authorities under local law.

We do not sell your personal information.

How long we keep it

We keep your information for [RETENTION PERIOD] after our last contact with you, or longer when the law requires it. Consent records are kept as long as we need to show that we had your consent.

Your choices

• You can withdraw your consent to be contacted at any time: reply STOP to a text, tell us on a call, or email us.
• You can ask to see the personal information we hold about you, and ask us to correct it.
• If you're not satisfied with our answer, you can contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

Security

We use reasonable technical and organizational safeguards to protect your information, and we limit access to people and providers who need it to do their job.

Changes

We may update this policy. The date at the top shows when it last changed.